UK Bingo Sites Heavy Spenders - 03-26-09

March 26 - It wasn't too long ago that advertising an online bingo site in mainstream UK media was a no-no. Yet, several years down the line and many of these sites have become household names thanks to their exposure to the average citizen through clever television commercials, billboards, online promotions and so forth.

A leading bingo portal revealed the staggering budget spent by online bingo sites on their TV campaigns last year, and showed that some spend millions while some nothing at all!

There are currently over 230 online bingo sites in operation in the UK market, and all of them try to get the word out as much as possible regarding their games, software and promotions. However, to truly become ingrained in the UK player's psyche, constant TV exposure is a must... or so it seems.

Foxy Bingo, one of the UK's leading sites is definitely the run away winner when it comes to TV spending. This site put aside 2.25 million GBP of its budget to spend on television advertising in 2008, far ahead of its nearest competitor, Tombola Bingo, which spent 1.75 million GBP. Together, these sites were the only ones that spent over 1 million GBP.

Interestingly, on the other end of the scale, there were online bingo sites that spent not a single cent on TV advertising, relying on their brand names alone, as well as online exposure. These included two of the biggest names in the industry, Mecca Bingo and Gala Bingo - both which run successful online sites.

Between these two extremes lie several online bingo sites that spent a substantial amount on TV advertising, including Think Bingo (750,000 GBP) and Party Bingo (640,000 GBP).

Others on the list spent above 100K GBP as follows: Crown Bingo, Jackpot Joy, Coffee Break Bingo and Littlewoods Bingo.

In total, British online bingo sites spent over 7 million GBP by advertising their wares on TV. The bingo portal pointed out that this pointed to a sharp increase compared to previous years and indicated the growing competition between sites as they vie for a piece of this lucrative market.

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