Round the Clock Bingo Channel for UK Players - 12-23-08

December 23 - The last word in bingo entertainment is interactive bingo - live bingo channels on television where players can enjoy the game from the comfort of their own home any time of the day or night. NetPlay TV, one of the UK's leading gaming companies, has recognized that players are continually seeking out live bingo to complement their online bingo entertainment, and has therefore decided to launch an exciting bingo channel on Freeview.

The new bingo channel, scheduled to run twenty four hours a day, will feature on Freeview's channel 48, meaning, essentially that players can stay put in their living room chairs and enjoy quality bingo games with great prizes whenever they are in the mood.

NetPlay TV announced that it had received permission to run the bingo offering, together with its own SuperCasino program, on Freeview's channel 48. Freeview covers nearly 80% of the households in the United Kingdom (over 15 million homes) and will be able to bring bingo fun to a mass audience.

Speaking about the new bingo channel, the Chief Executive Officer of NetPlay TV, Martin Higginson said: "This is a major milestone for our business. To secure a dedicated channel to broadcast our services is a real achievement for the whole team. We will now be able to drive people to our Freeview channel 48 and thus build loyalty to this destination. Allowing our customers to interact with live presenters is a real differentiator. We firmly believe customer playing habits are changing, and as such more and more users are now demading a 'live' gaming experience."

NetPlay TV shares jumped on the stock exchange following the announcement.

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