Recession Stalls Online Bingo Growth - 02-10-09

February 10 - Recent statistics show that there was no growth among real money bingo players in the United Kingdom in the last three months of 2008, leading analysts to believe that the recession has finally hit the UK online bingo industry as well.

Across the board, there was just 1% growth reported of bingo players, following a particularly big jump in September of 10%.

Industry analysts believe that the online bingo market will react to the poor economic conditions with a lot of internal movement, including mergers and acquisitions.

"This is the first time that the UK bingo online bingo market is feeling the effects of both the recession and market saturation," explained the Managing Director of a leading bingo portal. "It signals the beginning of what we see as a period of mergers and acquisitions across the industry."

"This report will not come as a surprise to many industry experts who have been predicting this downturn for some time," continued the analyst. "We still expect to see strong spending in advertising by the bigger operators as they work to extract the maximum value out of their existing customer base."

The MD pointed to the efforts made by the bigger names in the industry as they fought to maintain the lion's share of the market. "We're seeing more innovative marketing campaigns from the likes of Foxy Bingo, Gala Bingo, Ladbrokes Bingo and Mecca Bingo," he said. "These operators, among others, have introduced a range of different concepts to their real money sites. One of the biggest and most successful of these is free bingo games in between their pay to play games on new sites such as Cheeky Bingo and Minxy Bingo."

Bingo Ace Related Articles:

* Foxy Bingo Wows With New Ad - 02-04-09
* Malta Grants Bingo Community Operating License - 01-27-09
* Obama Stepmom Launches Game on Gala Bingo - 01-20-09
* Bingo Sites Go All out with Free Bingo Promotions - 01-13-09