Rank Shows Off its New Bingo Halls - 03-31-08

March 31- The UK bingo industry is going through some tough times and entertainment companies are pulling all the stops when it comes to promoting their products, especially when it comes to market expansion.

Rank, the popular UK leisure company, recently opened several new bingo clubs around the country. Rank bingo halls are well known places of entertainment for fans and are considered well-established and reputable businesses. However, these locations have also suffered from the smoking ban that saw many players leaving their favorite haunts for online bingo playing, as well as a 'double-taxation' policy that the English government has imposed on the bingo industry.

Rank bingo has reported recently that business seems to be stabilizing, and opened its doors to market experts to comment on some of its new establishments.

One analyst took a trip to Margate to check out the newest Rank bingo club and came back impressed. "The bingo club was busier than expected and had a better food offer and better smoking area than we have seen before," he said. "Take up of good quality electronic bingo offer seemed to be high. The casino used the G Casino format we have seen elsewhere, designed to appeal to a mass-market audience. We saw no radical new departures last night but we did see a business with ideas for the eventual improvement of its product."

He continued: "Overall, there was a good atmosphere in a club with a pleasant design and it was easy to see why admissions were running above the budget, particularly after a brief  look at the center of Margate where what was not run down was boarded up."

Many bingo clubs around the country have been forced to close their doors due to poor business brought on by the smoking ban and the government's tax policy.

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