Parlay Entertainment to Power New Bingo Network - 06-12-08

June 12 - In a bid to enter the lucrative and ever-growing European online bingo market, the leading Swedish gambling company, Tain AB, has approached Parlay Entertainment with a request to power its new European-facing bingo network.

Under the terms of an agreement signed between Parlay Entertainment and Tain, the new network will combine Parlay's innovative bingo products with Tain's administrative system. The bingo network will operate out of Malta, providing it with extensive marketing potential.

Tain AB will direct its poker network members, which include Chilli Bingo and Expekt, to use its new bingo network as soon as it is in operation.

The Managing Director of Tain Operations, AJ Thompson said about the new deal: "We have had so much interest expressed by our existing poker and casino licensees, it's a natural progression for us to offer the best bingo solution. We hope to be announcing another major partnership and another excellent new product within the coming weeks."

In response, the European Managing Director for Parlay Entertainment, Steve Cook, said: "We are absolutely delighted that Tain has chosen Parlay software to power their new bingo network. Tain has established a very strong poker network model and they see many of their brands ideally suited to leverage a bingo network and reach a new demographic. Operators such as Tain can extrapolate all their network knowledge to build a strong bingo network."

The news comes only days after it was announced that Parlay Entertainment has joined with Chartwell Technology to launch its own bingo network, which will also run out of Malta. The joint-venture, to be known as BingoNexus is due to be launched this summer.

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