Parlay Entertainment Backs New Spanish Bingo Offering - 06-16-08

June 16 - Parlay Entertainment, the industry leading bingo game suppliers, has further expanded into the European market by partnering with Gaming VC, a European-facing company with its headquarters in Luxembourg.

Gaming VC has requested that Parlay Entertainment provide software for its new venture that will involve the launching of a new online bingo site into the Spanish market. The site will be a brand extension of Gaming VC's successful Winzingo.com site.

Spain is currently undergoing a small bingo revolution in the country, and there is strong growth potential for new sites. Gaming VC, which has extensive experience in Europe, having operating licenses in Malta, Italy and the Netherlands Antilles, recognizes that the expansion of Winzingo into Spain will appeal to bingo players, especially female demographics on which the new site is focusing on.

The Chief Executive Officer of Gaming VC said: "Parlay Entertainment's bingo software made it easy for Gaming VC to successfully develop and launch a localized version of bingo, complete with Spanish interface, a Spanish caller and game play in Euros."

The new site is being launched to coincide with the Euro 2008 football tournament, with marketing campaigns offering women an alternative entertainment option while their men folk are glued to the television during the event in the month of June.

The European Managing Director for Parlay Entertainment, Steve Cook said: "Winzingo.com is an example of online bingo sites seeking out new niches and new opportunities outside the core UK market."

The site is supported by Spanish-speaking chat managers and a customer service team, and even includes its own local affiliate program.

Submit This Bingo Article To:
Furl	Simpy	Y! MyWeb	OnlyWire
Del.icio.us	Digg	Google	Spurl