|
June 16 - Parlay Entertainment, the industry leading bingo game
suppliers, has further expanded into the European market by partnering with
Gaming VC, a European-facing company with its headquarters in Luxembourg.
Gaming VC has requested that Parlay Entertainment provide software for its
new venture that will involve the launching of a new online bingo site into the
Spanish market. The site will be a brand extension of Gaming VC's successful
Winzingo.com site.
Spain is currently undergoing a small bingo revolution in the country, and
there is strong growth potential for new sites. Gaming VC, which has extensive
experience in Europe, having operating licenses in Malta, Italy and the
Netherlands Antilles, recognizes that the expansion of Winzingo into Spain will
appeal to bingo players, especially female demographics on which the new site is
focusing on.
The Chief Executive Officer of Gaming VC said: "Parlay Entertainment's bingo
software made it easy for Gaming VC to successfully develop and launch a
localized version of bingo, complete with Spanish interface, a Spanish caller
and game play in Euros."
The new site is being launched to coincide with the Euro 2008 football
tournament, with marketing campaigns offering women an alternative entertainment
option while their men folk are glued to the television during the event in the
month of June.
The European Managing Director for Parlay Entertainment, Steve Cook said: "Winzingo.com
is an example of online bingo sites seeking out new niches and new opportunities
outside the core UK market."
The site is supported by Spanish-speaking chat managers and a customer
service team, and even includes its own local affiliate program.
Bingo Ace Related Articles:
* Denmark Launches New HyggeBingo Bingo Site - 06-13-08 * Parlay Entertainment to Power New Bingo Network - 06-12-08 * Bingo Site to Send Lucky Winner to Royal Ascot - 06-11-08 * Las Vegas Holiday Up for Grabs at Bingo Day - 06-10-08
|