Dragonfish Launches New Bingo Brand - 04-27-10

April 27 - The UK bingo public is set to see the launch of yet another bingo site - this time by 888's business to business division, Dragonfish.

The group will be pushing BingoHollywood.com into the industry through a major television advertising campaign due to begin next week.

In addition, players who sign up to this site will be able to benefit from a huge welcome bonus as a particularly appealing incentive to try out the new games and features.

Bingo Hollywood will be able to offer all the excellent games that Dragonfish is known for, as well as instant games such as slots, scratch cards, blackjack and virtual sport for when players feel like a break from traditional bingo entertainment.

The Chief Executive Officer of Bingo Hollywood, Derek Morran said about the new site: "Interest in Bingo Hollywood has been amazing and test results have been exceptional. We knew we had to do something very different, so we created a brand combining Hollywood glamour, celebrity gossip and bingo entertainment."

"So far the result has been incredible and together with our Dragonfish partners, we expect to make a very big splash in the UK bingo market," he added.

The Managing Director of Dragonfish, Gabi Campos also commented on the venture and said: "The online bingo market in the UK is continuing to grow, and there remain opportunities for exciting brands to obtain significant market shares."

"The combination of the Bingo Hollywood brand and Dragonfish's leading bingo solution provides a platform from which to build a prominent new player."

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