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May 14 - Online bingo fans will be happy to note that 888.com, one of the
leading gaming companies in the industry, has signed a three year licensee
agreement with another market giant, Cryptologic. Both sites have a strong
foothold in the internet bingo world and the deal should be a
huge boost for the industry.
Cryptologic, which creates innovative bingo and casino
software for the online casino world, will provide 888.com with access to its
gaming suite. Under the deal, 888.com can integrate any of these games onto its
platform as a way to offer its ever-growing customer base an expanded gaming
environment.
Cryptologic's President and CEO, Brian Hadfield said about the deal: "Today's
announcement is consistent with Cryptologic's strategy to partner with the
world's biggest and best gaming brands - as a way to offer the ultimate player
experience. 888's reputation, established player base and global marketing
strength, paired with Cryptologic's industry-leading games - it's a winning
combination."
In response, Gigi Levy of 888 said: "This reaffirms 888's strategy of
creating a game ecosystem, powered by an industry-leading integration
infrastructure, which enables 888 to introduce a diversified offering to
existing and new players, worldwide."
888 recently launched its highly successful 888 Ladies site that has already
attracted rave reviews from industry experts. The site is well known for its
generous bonuses, fast action and superb community feel.
Cryptologic launched its bingo software offerings in 2002, and has since
become one of the best suppliers of bingo games and products to a wide range of
online bingo sites across the board.
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